For 35 years, FOLIATEC.com feels the pulse of the tuning scene
Future starts in 1982: The legendary C64 enters the market, and acts like turbo charger for the home computer market – and in addition, the legendary smiley emoticon is used in an e-mail for the first time. At this time, Michael Böhm also produced a broad grin on the people’s face by founding the company FOLIATEC.com – at least on those people’s faces that let themselves be carried a bit at least by the huge tuning wave. From a holiday in the US the trendsetter brought back the widely present window tinting as a practical film solution for retrofitting. Such a product had been available on the other side of the pond since 1966 already, but in most parts of Europe it was completely unknown. The first small batch from his travel luggage was virtually snatched from the hands of Michael Böhm and the company founding followed hot on the heels.
FOLIA TEC, as the company was to be written during offline times at first, was a huge success. As 24 h online shops had not been invented yet, and even BTX had just only appeared, a day-and-night telephone hotline dealt with that intent to order. From this point on, the headquarters of the company, which at the time was still located in the sleepy town of Burgfarnbach, mutated to a trendsetting company – and the tuning scene was wide awake every time a new catalogue was published.
In the middle of the 80ies, red tail lights and chrome strips on the car park in front of the disco were completely out: Black was not only the sound coming from speaker boxes, but was also the new styling credo in the tuning field. For this reason FOLIA TEC introduces the StopLight Styling Spray on to the market in 1985 which permits simple shading of the tail lights. In 1987, StripeLine follows, the mat black shading for all chromium trims. How hip the dark look was at that time, is demonstrated by the fact that even vehicle manufacturer BMW offered something similar ex works with Shadowline.
In the 90ies, the world turned more colourful again, but on the interior most vehicles continued to be black and grey. In 1992, FOLIA TEC provided a remedy in many cases, and for the first time sold the Interior Styling Spray, which was suitable for all artificial leather parts, such as door panelling, gear knobs or seats. In the meantime, alloy wheels were compulsory for sporty cars, but functional drabness still continued to reign. Exactly twenty years ago, FOLIA TEC had the idea of the styling classic to be applied by everybody, which has permanently reinvented itself up to today with new colours and variations: the Brake Caliper Lacquer available currently in twenty-five different colours. In the year 2000, the company gave full throttle again when it moved into the new company headquarters in the more fashionable German town of Nuremberg. From there, the own products are sold to about fifty countries around the globe. The new headquarter is just right because a new tuning boom is lurking over the horizon.
In 2001, Hollywood block buster “The Fast and The Furious” epoch-making for the scene made it to the cinema, and quickly proved to be style-forming. Whilst NOS injections stayed in the US due to a lack of approval by the German Technical Inspection Association (TÜV), FOLIA TEC brought cool effects in and around the cars with the Fun & Light program – and was ahead of its time yet again.
Precisely a decade ago, the company was renamed to FOLIATEC.com in order to reflect the strong online orientation of the company already at that time: Also within the tuning scene the internet was all important – those who were not on the web, were out. Social media and video platforms, such as Facebook, You Tube and Twitter showed its first effects at this point already so many new trends spread like wildfire: Tuning has become viral. In the cockpits, more and more multimedia devices were used – iPod and Smartphone connection were become a subject slowly but surely. Add-on components and interior decors were made of carbon, the wickedly expensive material from racing, the new black. This look offered not only huge prestige, but also more colour variance and an interesting surface structure which could be even touched. How to make all this less expensive and easier to achieve was demonstrated from 2009 on by the ULTRA CARBON film, which due to its deceptively real Look & Feel continues to be star in the program still today.
In 2012, doomsday mood prevailed in the media and in the cinema yet once again, but FOLIATEC.com continued to invest optimistically in the future of car styling. Whilst the old Mayan people erred with their prognoses, thank god, and Hollywood flushed a lot of money into the cashboxes, the FOLIATEC.com Spray Film hit the mark. For the first time, the clever cans enabled a change of colour of the surface of a vehicle without classic paint or foiling work. This was less expensive, and in addition, the layer applied could be pulled off again very simply, making room for a new look. The innovative procedure proves successfully when applied to rims, but there are hardly any limits for creativity.
Three years later, the range of FOLIATEC.com was extended by the innovative Carbody Spray Film including a professional spray unit. This has been developed in co-operation with WAGNER, the world-wide leading manufacturer of devices for surface coating, permitting simple restyling of complete vehicles. The versatile mat, effect and metallic shades in particular catch the spirit of the age – in addition, the offer is regularly extended with new colours. Often enough, it is the small things that make a vehicle something special: With respect to cool accessories, FOLIATEC.com has proven a good hand regularly over the past thirty-five years. With the clickable LugNuzzCover, the trendsetters are now picking up the megatrend of stud bolts, which come from the drift and racing scene.